Quality and innovation
ABOUT HENKELL FREIXENET POLSKA
Henkell Freixenet Polska Sp. z o.o. means innovation backed with experience. We carefully follow trends on the alcohol market and continue to earn recognition among successive generations of consumers, yet at the same time we are proud of our rich and inspiring history.
Successes of the three decades
The company was established in 1990 as Toruńskie Piwnice Win VINPOL. The dynamics, involvement and clear strategy of our company made it one of the leaders in the wine sector, with an offer of sparkling, dessert, and table wines, as well as vermouths.
We concentrated our efforts on constant development, expanded the company’s technological capabilities, and systematically broadened the range of products on offer. The effects soon became visible as in a short time the company Henkell Freixenet Polska was ranked highly on the brandy and liqueur market as well.
Expansion into European markets
The company gaining strong positions in one market segment after another fed our desire for success. In 1997 we began to look for a strategic partner – and this is how the company became a part of Henkell & Söhnlein Sektkellereien KG from Wiesbaden. The process was finalized in 2001 when this strategic investor took over 100% of the company’s shares. This was the beginning of a new, expansive chapter in our history. With its affiliated companies in France, Hungary, the Czech Republic, Slovakia and Romania, Henkell & Co. is a leading producer of sparkling wines in Europe. We became united by the goal of developing according to international quality standards at all levels of our activity, and at the same time achieve systematic and constant increase in sales.
Motivating goals and quality management
We make every effort to maintain the best Polish traditions of alcoholic drink production and to accommodate the growing expectations of the consumers. We introduce modern technical and technological solutions in our production to ensure that our contractors and final customers receive products of the highest standard. Our goal is to remain a responsible, reliable supplier of high quality, excellently tasting products for our consumers both in Poland and abroad. This approach is evidenced by our company applying Food Quality and Safety Management Systems in accordance with HACCP (Codex Alimentarius), IFS, and ISO 9001.
Impressive developments of exports
An important date in the company’s history was Poland’s accession to the European Union. The increase in competition after 1st May 2004 motivated us to work harder – and the greatest development of our potential was brought by opening up EU markets. After years of exporting our products to Canada and the USA, we started to sell them in Germany, the Czech Republic, Slovakia, Lithuania, Latvia, Estonia, and Romania. The company’s development plans include entering other EU markets.
Brand present in consumer’s life – Celebrate Life
In the meantime, our strategic investor was expanding as well. In 2018 Henkell & Co. Gruppe took over more than 50% of shares of the Spanish Freixenet S.A. This resulted in creating the world’s leading group in sparkling wines. The transparency and coherence of our activities has been symbolized by a new logo and the motto – Celebrate Life. We concentrate our activities on making our brands help celebrate important moments in the lives of our customers. This goal is supported by our current strategy aimed at making our company a leading sparkling wine producer.
Vision which draws from experience
Currently the company is managed by a Board of Directors which consists of four members: Tomasz Różański, Anna Kalinowska, Joanna Semczuk and Tomasz Leszko. We share passion for excellent products made according to the highest standards and this results in delivering to our customers alcoholic drinks of exquisite flavour.
We take pride in the fact that our company is perceived on the market as a solid and competent business partner. Our goal is to strengthen this image and increase market shares in the segments most important for the company.
- Tomasz Różański – CEO / Member of the Board / Finance and Controlling Director
- Anna Kalinowska – Member of the Board / Production and Investment Director
- Joanna Semczuk – Member of the Board / Sales and Logistics Director
- Tomasz Leszko – Member of the Board / Marketing Director